The Internal Marketing and the Commitment of the Employees When Managing the Customer-Oriented Business
نویسنده
چکیده
In the empirical part of the study the main questions are: What are the opinions of managers about the commitment of the employees, and what are their opinions of their own management using concepts of internal marketing? Are they marketing oriented, customer relationship managers? Thinking of employees the main questions are: What are the contents of their commitment? What are the opinions of employees about internal marketing thinking specially of ‘moment of truth’.
منابع مشابه
نقش میانجی دلبستگی شغلی و تعهد عاطفی در رابطه بین بازاریابی داخلی و رفتار مشتری محور کتابداران کتابخانه های عمومی استان کرمان
Purpose: To explore the effect of internal marketing on customer orientation behavior of librarians with mediation of attachment and emotional commitment in public libraries. Method: 135 librarians, selected by random cluster sampling completed four questionnaires including: 1) internal marketing questionnaire, 2) Customer-oriented behavior, 3) job attachment and emotional commitment. The data...
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